Since 2000, every year when December arrives, Pantone decides what color will prevail in the following months. The American company that created in 1963 proposed the first international color identification system, the Pantone Matching System (PMS), Live lilac, the color of the year 2023which is neither garnet nor red wine, but a Perfect combination of red, pink and purple. Warm and cool at the same time, its exact coordinates within the oracle color system are 18-1750, In the words of its creators, it’s “an empowering tone that drives renewal—it’s brave, bold, and vibrant.”
Following the muted blue of 2020, from the pair consisting of pebble gray (“Ultimate Gray”) and yellow-care-risk (“Illuminating”) for 2021, and the tone ‘Very peri’, medium sky blue, medium lavender, for 2022. , the famous colorimetric company – in their databases More than 2,000 references which are updated every year and a half with new, more refined colors- , he was responsible for the selection next one Fashion tone After an in-depth analysis of the latest movements that occurred in Different areas of creativity: design, decoration, fashion …
A panel of 40 fashion pioneers
The color of the year is chosen by a panel of 40 direction finder Who knows all Technical and visual trends of the moment. The team led Letris Eiseman, Colorist and CEO of the Pantone Color Institute. To make their decision, they undertake a comprehensive mission of observation and investigation that transcends the boundaries of art. They note the use of color made throughout the year in the world Film, fashion, television, graphic arts, web design, interior design… And not only that, but they also take into account Social movements, political changes, world events, lifestyles, popular travel destinations, and popular demands with greater effect.
With all that information they are looking for A color to which certain values are attributed. “Live Come Down Magenta From the red familywhich is inspired by red cochinealAnd the One of the most valuable dyes belongs to a family natural dyes, as well as one of the world’s most powerful and brightest ever. rooted in primitiveIt makes us call back to the original question, Summon the forces of nature (…). Represent Optimism and joyAnd we know that we all desperately need it, ”the expert believes.
Neither fuchsia nor the old “brevaje”.
After the worst hole of the epidemic, The year 2023 seems to be looking forward to the future with more joy [al menos cromáticamente]and go up Another step to that fuchsia that we’ve seen so much on the catwalks and in the ‘reels’ of Instagram. We need courage, courage, and that’s why we’re looking for it Something that promotes joy and fun. Life at the moment is unconventional, and challenging in many ways. I think we’re looking for things to help us escape,” Eiseman suggests.
In fact, Viva Magenta is a renewed version of the classics. In fact, Magenta is a “drink” that was created in the middle of the 19th century After an accidental invention Malvin (violet colour), the first synthetic aniline dye obtained from coal tar. Its inventor was a young English chemist William Henry Birkin. Three years later, in 1859, after the simultaneous discoveries in the laboratories of the United Kingdom and France, a a reddish-purple pigment, known as “fushin”. The following year, it was renamed again, in honor of Battle fought by France and Sardinia against Austria in the city of Magenta (Lombardy). He was baptized ‘purple’Referring to the dark color of the blood spilled in that conflict, in which nearly 15,000 soldiers were killed.
nothing “traditional”
distance The Mediterranean and sunny tones of the ’90s And the end of the millennium, after the empire in the modern world 50 shades of that gray everywhere and minimal that they imposed during Nearly two decades ago tech giants, like Apple, and decor giants, like IkeaNow the vibration coordinates reach 18-1750. The hue was actually introduced to Pantone’s color palette in 2019, and has since risen to become a popular color palette star color. Laurie Pressmanvice president of the Pantone Color Institute, insists, “It’s true Funky colour For an unconventional moment. The pandemic has forced us to make changes that have transformed our way of life, voluntarily or not. ”
How to Combine Viva Magenta!
Pink’ Valentine’s Day, Logo Aesthetic “Barbicure” The The bubblegum pink or fuchsia color that was a huge hit in 2022, the “total look” was combined on the catwalks in the last quarter with Passionate red. It is therefore not surprising that the next color is Viva Magenta, and that we will soon see it reign supreme in Collections fall-winter 2023/2024.
But, How do you combine a color that shines on its own and is the hero of all eyes? They say that thanks to its combination of Fuchsia, red and purple when shiny look This does not just give An elegant touch To any garment, but also has a file Rejuvenating effect who wears it
It combines perfectly with less prominent tones, such as Neutral colors, plus black and white. But if what you want is to level up, you better bet on supplementing it with your level same range looney (pastel pink, lilac or fuchsia) and also with their tones complementary ductility, blue and light blue.
high-end fans
Scientist makeup Ready to welcome next year’s warm color. There are already several products dressed in Pantone key to flood toiletry bags and bathroom shelves more “it” color. The red shade of no-makeup lipstick, by Perricone MD, nails the color lipand grain soap Parika de Zador also joins the chromatic suggestion, to give just two examples.
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Also some The Royal Family and famous personalities from cinema and sports They have already been worn in recent months in similar colors to live lilac. The Queen Letizia He has resorted to this color which suits him well on multiple occasions, most recently, 5 April on his flight to Durham, UKin which he was wearing a model Carolina Herrera to visit Collection of paintings by Zurbaran at Bishop Aucklandknown as the “Spanish Expo”.
also Kate Middleton He’s a big fan of the same tone. Last November, the new Princess of Wales chose A Coat with matching hood from Emilia WicksteadOn the state visit to London by South African President Cyril Ramaphosa. Countryman, Formula 1 driver Lewis Hamiltonalways loving to go past, walked through Monza circuit during the Italian Grand Prix in September in a purple “all-over look”. finally, Charlize Theron Honor said color, but pull more purple, with his dress and ‘make-up’ on Her role as Cleain the movie “Doctor Strange in the Multiverse of Madness”which premiered last May.
