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Vocento recognizes corporate leadership in addressing economic challenges


On Wednesday, Fucento held the sixth edition of the Business Awards, during which the group honored 14 prestigious companies that stand out in various aspects of their activity, in a year marked by high economic uncertainty caused by the war in Ukraine and the active crisis.

The event, sponsored by Banco Sabadell, began with the intervention of Pilar Saenz, General Manager of Communications and Relations at Vocento, who highlighted the role of companies as “the economic engine of our country, as great generators of employment and an essential part of the well-being of our society”.

Lieutenant Colonel Jacobs Petros

Sainz noted that “in the face of adversity, citizens demand answers and commitment and that the key to facing the challenges in the difficult times that we had to live in can only be betting on a productive economy and the promotion of business and social behaviors that promote sustainable development, placing people at the center of their activity”.

For his part, Daniel Fernández Heraiz, Director of Business Network in the Central Regional Department of Banque Sabadell, emphasized that “the companies that will receive the Vocento Awards today are an example of how they manage changes and the challenges that are presented to them as opportunities. His vision, his responsibility and his courage serve as a guide for us to know how to face Difficulties and overcoming them, and this is a great strength in these times.”

The Director of the Bank, who has supported the Vocento Business Awards since its first edition, emphasized that “Companies such as those awarded by the Vocento Group year after year contribute with their work to give prestige to the entrepreneurial capacity of our country and to position ourselves among the distinguished and exemplary countries in the world for the quality of their companies and entrepreneurs. These are A fact that fills us all with pride.

The winners

The Vocento Business Award for Brand Positioning was awarded to RTVE after a year in which the entity regained an unprecedented audience with the retransmission of the final edition of Eurovision, with a screen share of 71.6%, with 8,853,000 views, at the time of voting. The festival has bypassed the Eurofan bubble, and has had strong repercussions in the general media. The organizers noted that “the Eurovision brand and the Spanish brand have been strengthened through the work of TVE”.

The award for international expansion went to El Pozo, present in 80 countries with a firm commitment to continue exporting as a leader in healthy eating, both in fresh meat and in processed and processed products.

Recognition of equality, diversity and inclusion went to Cepsa, for its commitment to promoting diversity in its organization and in its network of partners and suppliers. The company has a broad diversity and inclusion program dedicated to promoting gender diversity, LGBTI+ and inclusion of people with different abilities and implements multiple training actions to achieve these goals. In addition, Cepsa has recently joined the Corporate Conduct Principles promoted by the United Nations to promote diversity and equality at work in companies.

For its part, WallBox has been recognized as a Revelation Company for its success in designing, developing and manufacturing smart charging solutions for electric and hybrid vehicles. With only seven years of age, this Spanish “start-up” managed to pass a $1,000 million valuation and become the first Spanish company to be listed on the New York Stock Exchange.

Civitatis has received the award for digitization for its hospitality experience tool platform, which offers a technology solution for hotel chains, property managers and all types of independent accommodation that can access a specific panel to make reservations for activities and excursions from their front desk and get graphic materials that boost sales in the establishments themselves .

Meanwhile, recognition for innovation went to Ferrovial, for the development of the Smart Formwork project, an intelligent formwork system that allows real-time control and monitoring of pressure and temperature, facilitating improved cycle work and greater safety in formwork operations.

In a challenging macroeconomic environment in which entrepreneurship is increasingly complex, the Entrepreneurship Award for Start of the Year went to Playtomic. Just five years ago, the Spanish tennis and alternative booking platform is already present in 34 countries and has bought many smaller companies in the US, Sweden, UK, Belgium, Italy and Portugal.

For its part, Grupo Osborne received the Family Business Award, “a sector that has become the backbone of the Spanish business fabric and very important generators of wealth and employment”, according to the organizers. During its 250-year history, the Group has achieved a wide international presence in more than 7 countries, with 2 subsidiaries in China and Brazil, 6 production plants in Spain and a portfolio of more than 30 of its own brands.

Communication and care

At a time when corporate communication and corporate relations have become key to communicating business goals, the External Communication Award has been awarded to CEU, promoter of projects through which it strives for academic and professional excellence such as “Ask You Questions”, “CEU Talks, Value Values ​​and Podcasts. All tools that Through it, he managed to maintain the relationship with his students, alumni, and target audience.

For its part, the recognition of internal communication went to the Elecnor Group, thanks to its firm commitment to developing communication tools with its employees based on motivation such as tests, games and applications, always very effective in communicating the pillars of strategic sustainability or other issues related to environmental, social and corporate governance, thus generating New listening dynamics accompany new ways of working.

Telefónica won the sponsorship award thanks to eSports. The operator headed by José María Álvarez-Pallete entered this year as a partner in the capital of Team Randomk eSports, the parent company of Movistar Riders, one of the most important clubs in Spain, with which it also renewed its sponsorship for the next three years.

Sustainability and results

Sustainability is already a strategic pillar for many companies seeking not to lose pace in the green transition process that the Spanish economy is going through. Thus, Vocento wanted to honor Heineken’s work with an environmental sustainability award. The brewery company is spearheading projects like “Last Mile,” with sustainable distribution of beer through zero-emission electric vehicles. It is estimated that this will prevent the emission of more than 51,000 kilograms of carbon dioxide into the atmosphere annually.

On the other hand, the social sustainability award went to Inditex, for its commitment to the communities in which the textile giant has its presence. The group has allocated 63.5 million euros to social initiatives in 2021, while its employees have dedicated more than 206,000 hours of their working hours to social initiatives.

In such complex years of profit generation due to the impact of the pandemic, Acciona has received the award for results, given that it has been able to maintain strong growth across all elements, with a positive operational development of the various activities and a significant financial positive impact. The company’s sales grew 25% in 2021 compared to the previous year, to €8,104m, and Ebitda grew by 30.9%, to €1,483m.

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