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Venus Botticelli, “Influencer” and Tourism Ambassador to Italy


The world’s most famous Italian face will show the wonders of “Bel Paese” on Instagram. The ad campaign started with controversy, but the government insists it is important to talk about it

La Venus, turned into an “influencer” Italian Ministry of Tourism

Angel Gomez Fuentes

She became the most famous and controversial “influencer” in Italy. The protagonist of an advertising campaign for the international tourism promotion of “Bel Paese” is one of the most famous faces in art history. It revolves around the goddess Venus …




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