The connected world is preparing to take a new technological leap with the generative method of artificial intelligence: that which is capable of generating text, images, video or music. Analysts agree that we are facing a tipping point, and the massive adoption of artificial intelligence is imminent. We will use it as a regular and it will change the way we create. Microsoft’s $1 billion investment in OpenAI — the company that launched ChatGPT — should confirm that bet. The ability to automatically generate content will be present in all of its products, from word processing to email. To give a number, the Microsoft Teams app alone has over 240 million users. There are many millions of people who improve the form by using it every single day. The growth will be exponential as it also forces the rest of the market to move, offering new solutions on the same concept. This latest release will be accompanied by a great wave of innovation. Just like the internet of its day and especially Google with its search engine, the generative decade promises to take us to places we can’t even imagine, or did we think it could make music out of words?
Generative AI differs from traditional AI in that it is dedicated to creating rather than recognizing patterns or producing an outcome. Templates can create new content from scratch. They can include anything from product designs to artwork to music, and have the potential to revolutionize the way services are developed. It’s not unreasonable to think that in a few years, on-demand television content will be created then and only for us. It is a tsunami for industry as well as for society. OpenAI CEO Sam Altman claims that it controls the speed to market because of its social impact. We’re not ready for everything that’s to come, and it’s clear that there are opinions of all tastes about this new tool. We’re just beginning to see the milestones of his impact on the world, but we already know he’s better than we thought and that he’s getting to this place long considered untouchable: creativity.
It’s the first time we’ve seen a real tom application. Car companies can use it to create new car designs more quickly. Medicines to generate new drug compounds, while the media to create high-quality video content. Buzzfeed, an American telecom company with viral content, announced that it would use it to personalize its content, causing its shares to soar in the stock market. The market knows there is a lot of business here. This is why we will hear about him endlessly. In 2022, investors will pour nearly $3 billion into generative AI companies through more than 100 deals, as much as they have invested in the previous five years combined.
behind the cryptoflopinvestors and the media are crazy about these new machine learning paradigms, which in turn has caused a new wave of speculation startups who want to benefit from this technology. On a European level, the UK is the best positioned country in terms of number of companies, and I don’t think it is good news that the Anglo-Saxon axis also dominates this market. It would be very important to epistemological pluralism if there was greater representation of the Global South in such relevant and impactful technological developments.
New legal framework
Generative AI will revolutionize the way companies work, with the consequent potential to cut costs — and hopefully not salaries. It’s a perfect occasion to talk about technology that empowers people rather than replaces them, and improves employee productivity; In fact, it can finally get us out of the predicament we seem to be in. Just by looking at its ability to generate code, it is known to increase the speed and quality of programmers by completing almost half of their work automatically. It’s clearly preliminary technology and there are still many loose ends to be worked out. There are legal and ethical reputational risks, false content, restrictions in its application, and regulations on copyright that may be worth updating, as it will be difficult to put doors in this area. Getty Images, one of the largest photo agencies, sued another of these large companies for illegally using its photos. By contrast, Shuttershock decided to incorporate this type of AI and make it available to its customers.
The fights began. legalities between companies and content makers; ethical debates about whether or not it can be used in the classroom; if it is better to prohibit or teach its use; Whether it is a positive or negative tool. There is no time to lose because market rage marks the times and pushes development very quickly without considering the consequences that massive deployment of this type of technology can cause. The environmental impact must be addressed urgently, especially if generative AI is going to be used hundreds of times a day by billions of people.
If this continues, inaction in terms of governance will have political consequences. Many will look to the judges for answers and not find them. Will the list be a future guide? We are not yet able to agree on the minimum boundaries of artificial intelligence and there is already a new generation of this technology permeating our society without any kind of control. Looks like we’re running late again.
Lucia Velasco He is an economist and author of Will An Algorithm Replace You?
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