The latest viral video gimmick: Fake a podcast and tell shit | technology

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“These are specific things that we have recorded, that could be part of a podcast, but this is how we choose the words,” says Javier de San Pedro, consultant and author of several viral clips on the networks in recent weeks. They all have the look of a podcaster, with an expensive microphone and looking at someone out of reach. Words also matter: you have to say something obscene, exaggerated, or controversial. In a video, de San Pedro said he won seven million euros in the lottery and that instead of keeping it, he called his bankers to send the money to his biggest enemy: “If he’s the greatest hater She has seven million, I’ll do everything I can to get eight.

These clips are part of a recent trend: the combination of a serious image with short segments intended to piss off network users who, with their reactions and comments, make the videos viral. Feedback with critical or humorous comments is more effective. De San Pedro’s clips have several million views among TikTok, Twitter, and Instagram.

De San Pedro at least has an actual podcast adapting it, but that’s not always the case. A group of young people called We’re the Rednecks had more than that success in coordination. They are five posh young men supposedly at some kind of informal gathering, with the usual translation. In one of their excerpts they talk about why the rich are more handsome, and in another they talk about the townhouse being a modest place to live: “Other types of people who have a complex, those who live in houses,” they start and laugh. Quick assembly and clamps in just 20 seconds give even better results.

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The podcast image gives the story more power: They’re not some kids talking on the porch, but they do have a podcast that people are meant to listen to. Many outlets have labeled their news with the idea that it came from a podcast, which carries more weight than simply referring to the “viral video” in the information.

The problem is that this is not true. On Spotify there is no “We are rednecks” podcast and on YouTube his channel is now empty. In their bio (the information they provide about their channel) they include the phrase: “We’re not a podcast.” EL PAÍS wrote to several email accounts that appear in their accounts to ask why they were scammed. But they didn’t want to talk: “I appreciate your interest in speaking to us about your article on non-podcast segments of the podcast. However, at this time we are not available to grant interviews,” they replied in their email.

IE university student

However, the alleged host of the podcast is easy to find on Tiktok: Sergio Sempere, a student at IE University of Madrid. Sempere has other accounts on TikTok, Instagram, and Telecalleando, where he makes videos of interviews on the street. They have 157,000 followers on TikTok and in their bio they say “Reality is always stranger than fiction”. But the line between real videos and those that can be prepared is fine. On his personal page, as a student at the university, there is a long article about Sempere, where they write about him: “Sergio believes that the Spanish-language entertainment market has “huge potential”, and wants to contribute to the union of Spanish-speaking countries in the audiovisual sector, following the example of the English-speaking world “. Other participants also own their TikTok accounts, though they’ve deleted videos that reference the wrong podcast.

Somos Paletos is a podcast that does not exist at the moment. De San Pedro records the clips specifically to go viral. The case of influencer marketing Bruno Sanders is something different. He recorded a one-episode podcast from which he took a segment about how hard it is to flirt with guys: It’s been watched by more than 4 million people on TikTok and Twitter alone. Sanders has a traditional YouTube channel with 144,000 followers.

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He had already made other similar videos for San Pedro, even making a long YouTube clip called “The Most Hated Man in Spain”, which began: “Surely my face is familiar to you, a day or two ago I was the most hated man in Spain”. In the video, he said he would not allow his wife to have Instagram if she hadn’t worked and earned more than 10,000 euros because she is a “whore”. Then he explains what the creation process was like: “The way this experiment arose was from recording a podcast. It’s easy to go viral on topics that are controversial or will hurt, but ultimately it’s useless. The lightbulb went out and I said, What if we make a viral clip? As if We were naturals on podcasting. We’re prepping and cutting to TikTok and Instagram to see how it works. I think it could work well. A lot Dislikes come out?” This YouTube caption has just under a thousand views.

De San Pedro explains to EL PAÍS that these tests can be dangerous: “When we first went up, there were customers who were upset because it might affect their reputation. You can lose customers because of a bad image. You have to take care of that kind of thing when you do it with your image.” .Sometimes we’ve done worse than this. Sometimes you mess it up and it turns out killer and sometimes it’s great,” he says. Although some clients have written to him to complain, he says, he’s got something useful: exposure. “TikTok can give you some exposure, but if you pay for it, it’s very expensive, for example in newspapers. One client wrote to me that it cost him a lot of money to go out. vanguard And he told me, “You come out free with a reaction [el actor] Jaime Llorente to your video. The audience isn’t quite as good, but in the end you play that,” he stresses.

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As with his videos, De San Pedro is also skeptical of imagining what Somos Paletos do: “I don’t know if their videos are serious or a joke,” he says. It’s an experience he’s had: “There are people who take it seriously and people who take it as a joke.”

These videos are also benefiting from the ubiquity of vertical videos on all platforms, which is a recent explosion. In De San Pedro’s case, with a variant: “We don’t put it on Twitter because it works better if someone else does.”

Spain isn’t the only place where this format has exploded. It is also conducted in English, as in the case of the model who posts content on OnlyFans. Ryan Broderick, an expert on internet culture, explains it this way in his newsletter: “My theory is that during a pandemic the podcast microphone became an important visual cue, like during the height of a TED Talk, a group of guys filmed themselves on stage, added uplifting music, and then Posted it on Facebook. If you have a microphone in front of you, I think they think that, then you are important enough to be recorded.”

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