Technological correction to repair damaged returns in “e-commerce”

Advanced analytics to predict customer behavior, virtual fitting rooms… Innovation mitigate the impact of the growing blow to the sector

Maria Jose Perez Barco


Updated on 07/17/2023 at 00:46.

Buying at the click of a button means a revolution for consumers and ‘retailers’. However, the explosion of “e-commerce” also brings with it a new reality that punches holes in the accounts of many brands: returns. The Achilles’ heel of companies trying to…

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