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The Miracle of Cines Embajadores: Seven New Theaters Opening in the Age of Platforms



  • Throughout 2023, the newest cinemas in Madrid will open three more screens in Arganzuela and four more in the center of Oviedo.

The Embajadores Cinema, Madrid’s newest, was born In the midst of a pandemic and after a fire in the building next door left them without electricity. This series of disasters did not finally end in misfortune, and between the summer and fall of 2023, after three years of life, these rooms expand in the Arganzuela district of the capital and northern Spain.

“We will open two new cinemas: one sticky to the current Cine Embajadores, a two-minute walk away, and another in the center of Oviedo ”, announces EL PERIÓDICO DE ESPAÑA Ferdinand WolfResponsible for programming, marketing and room communications.

They opened their doors in July 2020 in a very complex context. At the end of 2019, they chose the location where they will open, at a time when this type of business was closing due to the rise of online platforms. flowThree rooms showing the neighborhood in No. 5 of Santa Maria de la Cabeza roundabout. However, his plans changed as a state of epidemic alert was declared. On July 3rd year one of Covid, they rescheduled an opening that was cut short, this time due to a small fire in the dashboard of the building next door which left them without power.

In spite of everything, neighborhood cinemas have ended up triumphing among film lovers in that area of ​​downtown Madrid’s Almonds, thanks in part to events that have attracted new audiences, such as boob session, where parents can go with their children; Those who vermouth, with entry and drink on Sunday mornings at €6.5; or those playing a piano. In Oviedo and on Calle Ercilla, where they will set up their three new theaters in Madrid, “we will continue to work on the same line,” says Lupo.

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“It’s already been confirmed that they will expand. We were waiting for some parties to close, but that’s it already vox populiHe admits who promoted this project jointly with promoter Miguel Ángel Pérez. Those on Calle Ercilla will have three rooms, The largest has 121 seats, which will allow the rows to expand from the current eight to 11. This space “will have more packaging” in order to offer “more commercial titles and superheroes, symbol picture Or those kinds of films that will have a place now and before, no, because we only have three rooms, ”says Fernando Lobo.

in this way, They will be able to reach “new heights, but without losing the pot.”It is clear. They will continue to have the best in independent and also Spanish cinema, as well as great award-winning titles from the US and animated films “for all the kids in the neighborhood, because many young people with young children live here,” he says. In addition, this new headquarters, with an area of ​​​​more than 350 square meters, will help them not have to remove their titles as quickly as possible now, because “with three rooms it is very difficult to do programming.” Lupo estimates the expansion will be ready by September or October this year.

The original is in the center of Oviedo

For its part, Cines Embajadores Foncalada will be located in the square of the same name, in the center of the Asturian capital, next to Calle Gascona, known for its cider houses, and the most commercial area. As was already expected over a month ago New Spainfrom the same publishing group as this medium, Prensa Ibérica, would be installed in locker room for decades.

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“it will be Four-screen cinema, the same style as the original screen and the same size“For those they have in Santa María de la Cabeza. On the other hand, they may be released earlier, in July. And despite the fact that none of the founders had any connection with Asturias, they saw an opportunity in Oviedo:” is a city of culture Very reasonable purchasing power. It has a population of more than 200,000, but it doesn’t have a cinema in the middle, so we think there’s a niche market we can cater to with cinemas in the original version with subtitles.”

Currently, the cinemas owned by Oviedo are located in the suburbs, in the Los Prados shopping center, which is why many residents of Oviedo had to travel by car to see a movie and did not have an original. “We consider that It is an ideal place to open a cinemaFernando Lobo says.

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