Microsoft has taken its commitment to AI to a higher level. The company announced today that the Bing search engine and Edge browser will include a chat window where you can ask questions. The answers will be provided by the Prometheus model, a new next-generation language model co-developed with OpenAI, the creators of ChatGPT.
The announcement comes just hours after Google revealed it would integrate its chatbot, Bard, into the world’s most used search engine, and two weeks after Microsoft announced its intention to invest $10,000 million in OpenAI, a company it was already a subsidiary of. Partner Ever since ChatGPT popularized generative AI a couple of months ago, a major question has been hovering in the industry: Will it end up replacing traditional search engines? Was this chatbot threatening Google’s sovereignty?
Microsoft moved quickly to incorporate it into its products. Its new engine, as they say from the company, will allow for better searches on several levels. It will answer the questions asked by users, and will make the relationship with the device as similar as possible to talking with a friend. “We will make it incredibly easy to use. You will be able to chat and ask questions naturally,” said Yusef Mahdi, Vice President and Head of Office. marketing Microsoft, in a presentation featuring Satya Nadella, CEO of the company, and Sam Altman, President of OpenAI.
The new Bing will be available starting today in a desktop version for a limited number of users, and will expand to “millions of people” (who can sign up for a waiting list) in the coming weeks. The Microsoft CEO said that a mobile version will also be released later. This improvement will not involve additional payments.
Bing will also automatically generate content to “help you get started.” For example, create a file e-mail Where the prepared itinerary is summarized. They offer generative AI from Microsoft as a support tool in creative work, not as a replacement. We believe that artificial intelligence will revolutionize all categories ProgrammingNadella said.
Prometeo improves the relevance of answers, provides updated results (something that was failing, for example, with ChatGPT), allows answers to be annotated that interest us most, and takes into account elements like geolocation to improve the information returned to the user. “This new Bing-incorporated engine is powered by one of our next-generation models, which takes lessons learned from ChatGPT 3.5,” said OpenAI’s Altman.
Microsoft executives say the way users search for information has changed, and artificial intelligence can help improve answers. Mehdi gave an example during his presentation. If you are looking at the dimensions of a piece of furniture, what you really want to know is whether it will fit in your room or in the trunk of your car. So you better ask him if the two-seater sofa is suitable for your Honda Odyssey, and the artificial intelligence will give you the dimensions of the sofa and trunk and estimate whether it will fit or not.
Microsoft wants surfing and searching to take the form of a conversation. That we’re talking to software, rather than doing keyword searches, yet. This will radically change the search experience and make it more complete.
According to company executives, the integration of Prometo, the generative artificial intelligence engine, has been accompanied by significant improvements in the accuracy and relevance of results provided by the Bing search engine. Until now, this was the main drawback that made most of the users prefer alternatives like Google. Microsoft has also applied the new AI model to searches, so the result should be better than before.
Bing will now allow text searches of up to 1,000 characters. Once you’ve formulated your search, a list of results will appear in the left-hand column, as usual. And on the right, a series of links that respond in a more creative way, expanding content and suggesting others. The idea, it seems, is that the user can see in each case the two types of search (the traditional one and the one powered by generative AI), and from there, follow the path they most want.
Research will have less to do with typing in keywords and more to do with posting ideas and requests. Mehdi gave the example that a person who is allergic to eggs can ask Bing to update a specific recipe with alternatives to that specific food. The engine will give you a new recipe with the exact ingredients and quantities, just as if a vegan cook was talking to the user.
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