Pantone reveals the color of the year 2023

Viva Magenta Select (PANTONE 18-1750)

Since 2000, when it was Pantone Color Institute With this work, various theories have been developed about how people make decisions about The color that will be a trend all year long This affects the entire design, art, entertainment, lifestyle, film or fashion industry.

In 2022, he officially selected the Pantone Institute Purple (PANTONE 18-1750) lives on as a trend tone This year is 2023. The company assures that this tone speaks of a new vision of the future, a funky color for an unconventional period, like this pandemic.

Viva Magenta, according to experts, “Courageous and bold, vibrant red, it encourages experimentation and self-expression without restrictionA delicate crimson that balances warm and cool tones by being “assertive but not aggressive.”

One of the most expensive natural dyes

This scarlet red color One of the most expensive and appreciated natural dyes, It is derived from the cochineal insect. “As virtual worlds become a more important part of our daily lives, we look to nature and the real for inspiration,” he explained. Letris WisemanExecutive Director of the Pantone Color Institute.

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This company, which has standard guides that help designers and creators make sure that the color they use in their graphics and projects is the same as the final product, isn’t wrong. it’s over, Your favorite color usually appears everywhere and big brands are always interested in your choicewhich are taken by various professionals in the aesthetic world.

This activity is mainly known as Nice catch Or the trend hunter, because this research is about all the political and social movements and events that determine macro trends and which are later reflected in the things we consume.

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