New Alitalia will compete with Iberia for traffic from South America and Asia after Lufthansa’s entry
By purchasing 41% of ITA, it intends to strengthen the connections of Rome’s Fiumicino Airport and Barajas’ competitor in southern Europe.
Barajas Airport has emerged as a strong competitor in Southern Europe in a bid to get large flows of traffic and passengers from South America and Asia, which Iberia intends to promote by developing the “hub” (air contact center) in the country. ..
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