Speaking of the metaverse, it’s still all very abstract: it sounds familiar to some, few know it, hardly anyone knows how to explain it, and who’s working to make it real? Companies are already looking for candidates who know how to operate in this environment, which is why the term “Metaverse Specialist,” appears, for the first time, on a map of the most in-demand careers in the digital world, according to data from ISDI Business School. Other novelties on the list, which includes 40 innovative professions, a few years ago, experts in blockchain and artificial intelligence, would have looked like science fiction.
It is a group of jobs that did not exist until very recently, but as a result of digital transformation, the need for someone to fill them within companies has arisen. Almost one hundred percent of the positions on the list have English names. data scientist (data scientist) Full stack developer (computer developer) And the cloud engineer (Cloud Engineers) are some of those who require training in STEM (STEM courses) degrees. Other jobs related to digital marketing, such as digital media planner (digital media chart), Artwork Specialist (specialist in illustration), auto trader (automated purchasing manager), digital analyzer (digital analyst) omnichannel manager (omnichannel manager) are some jobs that require training in degrees such as advertising and communication. But it is not enough just to have the title, almost all of them put a major or a master’s degree as a prerequisite, or previous experience in the field.
To create the map, ISDI used a base of 2,300 companies that typically request directions for occupations in high demand in the market. They have collaborated with Accenture, IBM, WPP, L’Óreal, NTT Data, and ISDI Coders to determine the name, occupations, and academic and work experience needed to practice them. The term “metaverse specialist” was proposed by the consulting firm Accenture. José Luis Sánchez, the company’s director of communications, explains that this is due to the need to integrate more employees who are able to “develop ecosystems and coordinate assets” in augmented reality (AR), virtual reality (VR) and mixed reality (MR) technologies. The latter seeks to combine the real environment of the user with the content added and designed by default. “Getting these profiles has been a challenge, as it is usually a hybrid profile that combines design and creativity in AR/VR and MR with technical knowledge of the platforms,” Sanchez says. He adds that in the past year, more than 200 clients have asked Accenture for their help to understand “how the metaverse can change their business”.
When it comes to English and newly created nouns that are difficult to understand, confusion is common. Cathy Barrera, Ph.D. in Business Economics from Harvard University, explains that the term metaverse is, in fact, an umbrella covering different technologies, many of which are not even very new and that have been part of the reality of some industries for a long time. There are companies that use augmented reality in their manufacturing processes, for example. Others, who use virtual worlds to help employees collaborate while working remotely,” says Barrera. Another angle is those who want to use the metaverse to reach customers, such as video game companies and beyond, Meta Commitment, which wants to create an entire world.
More than 200 clients have asked Accenture to help them understand “how the metaverse can change their business”
In Spain, the Complutense University of Madrid was one of the pioneers with the launch of two programs last year, Certificate and Diploma in Virtual and Augmented Reality. And after increasing demand day by day, he is now a Master of the Metaverse with his own title. Eduardo Herranez Sanchez, professor and co-founder of the educational entity Utopia Academy, which coordinates courses at Complutense University, stresses that the interest in learning about metaverses is no longer a subject of “speculation” and “fashion” since Facebook is in meta. “For every program in which 36 students enter, there are 250 applicants, not to mention those who ask for information,” he adds.
Sanchez, who has a doctorate in computer science and technology, stresses that companies are more interested in forming teams that specialize in disruptive technologies, such as those related to the metaverse. Many business schools, primarily virtual, have benefited from this increased interest in selling courses online. It is enough google “Metaverse cycle” and dozens of options of different formats and budgets will appear.
Fight for talent
With the advantage of having the skills that the market demands the most, it is the technical files in the digital environment that have the greatest chance of choosing where, when and how they want to work. The scarcity of these capabilities has given way to open competition, as companies from different sectors admit to “fighting” for the same professional profiles. HR teams now have to treat candidates as customers and implement marketing actions that until recently were used only for selling: highly personalized selection processes, investing in advertising and strategies to win them over before and after hiring.
Presenting the map, representatives of the six companies agreed that the biggest challenge is creating talent: finding it, motivating it, and retaining it. Especially in the field of engineering and cloud engineering. For each vacancy in this field dedicated to the development and implementation of various services in Internet networks, there are an average of seven suitable candidates. They are few, but cybersecurity-related professionals are even rarer: for each position in information security roles, there are one to three potential applicants. By comparison, across a range of digital professions, designers working in areas such as user experience and user interface (UX and UI) typically compete with 55 other people.
Barrera, who leads the first executive program on the metaverse at one of America’s great institutions, the University of Pennsylvania Business School, adds that there will always be new technologies and a need for new careers. At present, it is the metaverse and the blockchain, but in a few years it will be other things. This does not detract from all other human skills: he concludes that “even advanced technologies do not mean that other skills are obsolete”.
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