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Mark Zuckerberg copies Elon Musk and launches a paid subscription to Instagram and Facebook | technology



Mark Zuckerberg is following in the footsteps of Elon Musk. The eccentric billionaire has launched a Twitter subscription service to achieve the blue check mark, which certifies users’ identity. After a chaotic start, full of bugs and patches, not only does the system work, but now Meta, the owner of Facebook and Instagram, has become the most powerful company in the world of social networks, which has decided to copy it.

This Sunday, Zuckerberg announced the news via his Instagram account: “Good morning. New product announcement: This week we started rolling out Meta Verified, a subscription service that lets you verify your account with an official ID, get a blue badge, additional protection against phishing, and direct access.” To customer service for the customer.With this new feature we want to increase reliability and security in all of our services.Meta Verified starts at $11.99 [11,2 euros] per month on the web or $14.99 per month on iOS. We will launch it in Australia and New Zealand this week and in other countries soon.”

Until Elon Musk’s move, account verification, usually given a blue tick, was a service that the social network provides to its most prominent users free of charge, to prevent impersonation. Musk decided that anyone could verify their account for a monthly subscription service. At first there was a boom in scammers due to the disastrous implementation of the procedure, but then the service was maintained.

Twitter has combined the blue checkmark for payment with a gray checkmark for public posts and a gold checkmark for business. Still finishing the development of the model. The subscription service costs eight dollars a month (11 if contracted through Apple’s App Store, which keeps a commission).

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Elon Musk launched his blue-branded subscription service on November 5th. Later, he suspended it to prevent the falsely verified persons from interfering in the United States legislative elections on the 8th of that month. And I fired it again on the 9th and stopped it again on the 11th due to the chaos of scammers that caused some companies to crash on the stock exchange. He set a new date of November 29 for the third attempt, pushed it back to December 2, and finally got it going in mid-December.

Twitter Blue offers a few more features, though not all of them are live yet. You are allowed to write longer messages, limited editing of posted tweets, group saved items, use alternate app icons, and customize your user experience with other services.

Verified accounts not only authenticate the identity of their owners, but in general the social networking algorithm gives them greater visibility. According to Twitter, his subscription gives priority to conversations, giving preference to the responses of subscribers to the tweets they interact with. Of course, not as important as Elon Musk himself. The owner of the social network has become ubiquitous on Twitter users’ accounts after asking engineers to tweak its algorithm to give more prominence to their tweets.

Falling ads alternatives

Meta has not specified whether the new service will include more than just an identity certificate. Social networks are looking for alternative sources of revenue in the face of the decline in advertising. In the case of Meta, owner of Facebook, Instagram and WhatsApp, the company has suffered from a declining digital advertising market, but also from the impact of currency (due to the strength of the dollar) and stricter privacy rules imposed by Apple. , which block ad tracking and hinder your work. Added to this is the competition from TikTok, the social network that has triumphed among young people despite its controversial aspects. Meanwhile, the commitment to the Metaverse has yet to bear fruit and is now a pit of losses.

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Meta announced last November that it had laid off 11,000 workers, the largest payroll shake-up in its history, noting an extraordinary fee of $4,610 million. Right now, in 2022, the workforce has grown by 20% to 86,482 employees. In other words, Meta hired about 14,000 people last year and then announced the layoffs of 11,000 people. Now, however, according to various financial media outlets, the company has given a low rating to thousands of employees, in what has been interpreted as a first step to another wave of layoffs.

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