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Jackie Baum: ‘Sleep Watchers’: Some make their money while they sleep, others pay to wake strangers | Technique



Does watching a stranger sleep calm you down? Do you enjoy waking him up with a loud sound or, better yet, with the shock of an alternating current? In 2022, there are people who answer “yes to everything,” indulging their baser instincts with streamers Sleeping: People who sleep with a camera in front of their bed broadcasting their dreams live to an audience that watches and … does not shut up.

It is the dream of every human being to earn money even from sleeping. in their infancy streamers From the dream they got. They would get into bed, and turn up their station flow -mobile with a well-placed tripod- and they recorded themselves sleeping for several hours. Those who watched them sleep, many of whom were confined to their rooms because of the epidemic, said the sight of others sleeping calmed them, helping them to relieve restlessness and enjoy peaceful company. They didn’t make much money, but when they woke up they were able to read thousands of messages left for them by their followers. If they can sponsor a brand of mattress or pillow, the business has started to pick up. That was the case in 2020 when the practice flourished, but in 2022, the year of reality, you have to monetize your transmission entirely, and to do that you have to allow yourself to get up as many times as the audience pays, and in the most annoying, noisy, and extravagant way possible. “The more chaos, the better. The audience loves chaos,” sums up Jiki Boehm.

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Boom is a tiktoker 28-year-old Australian, with over 1 million followers, leader flow Interactive sleep. to me Wired s The Wall Street Journal You can earn $35,000 a month without leaving your bed. Every night at ten, he puts on his pajamas, gets into his bed, dims the lights, and opens the door. He lives From Tiktok to meet a global audience that wants to see them sleep and play awake all night.

With the camera pointed at his bed, he tries to sleep while thousands of people pay to wake him up. During transmission, hundreds of them buy virtual gifts that disturb their sleep with lights, noises, and loud music. One of the “gifts” is the darkest voice glowJack Nicholson’s character saying, “Here’s Johnny!”. It’s a video game and Boom is the target. Whoever manages to wake him up with the most fuss wins. For a dollar, you can write a message in the chat that a bot will scream in a bum’s ear, and you can send him virtual glasses that will scream: “Chrissy, wake up!” , a cry from the series. Weird things Very popular on TikTok. For $95, you can send him a cramp that will come to him through a bracelet he wears on his wrist. For $380, a follower can activate every device in the room for five minutes and make a big racket. Notifying all TikTok users to come to a room is included in the price streamer. The torture continues until 5.20 am. At that time, Boehm is making a shutdown He livesadjust the content, go back to bed around 6:30, and sleep until 12:00.

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Boehm elevated entertainment shows for his audience. He doesn’t want people to be bored while he sleeps. If initially viewers only had access to their printer, now their setup is much more complex, and if they pay enough they can activate a bubble machine in their room or put an inflatable doll as a bed partner.

In return for his wild nights out, Boehm keeps a portion of what his fans invest in gifts. He wants to use the proceeds to buy a home and support mental health charities.

The sight of people sleeping is not an innovation of digital culture. In 1964 Andy Warhol made his film sleepingAnd the A tape showing her lover, John Giorno, sleeping for five hours and twenty minutes. In 2004, the National Portrait Gallery in London presented an artwork by Sam Taylor-Johnson called David. At work, you could see a shirtless young Beckham taking a long nap for 107 minutes.

Why do we like to watch others sleep? some streamers They had insomnia issues and say that the first time they saw a live broadcast of a stranger’s dream, they fell asleep peacefully. Apparently, in the same way that yawning is contagious, the sight of someone fast asleep can help induce sleep. Two years is a short time to study if streamers It does have some effect on the quality of their followers’ dreams, but some sleep and hypnosis experts, like David Spiegal, believe we’re social creatures programmed to empathize, so watching someone fall asleep can help us get into a sleep-friendly state of mind break.

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the streamers The dream that succeeded doesn’t reveal their exact earnings, except for the numbers they posted Wired s The Wall Street Journal As for owls, it is known that they earn more when they get a sponsor, and that this is more frequent in quiet broadcasts where there is no crowd trying to wake them up. For interactive viewing on Twitch or TikTok that brings more audience and visibility to your streamerswhich also means more sacrifices, they earn less, but enough to pay bills and rent with two submissions per month, according to a report in Wired Mikkel Nielsen (26 years old), prof streamer Which adds up, between TikTok, Twitch, and YouTube, 1.4 million followers.

By Erin Duffy, author of the book (Not) getting paid to do what you love And an expert in social network economics, these profit models are unstable and can cause problems. In addition to the rapid success of the first streamers From the dream it can attract other creators who no longer have the same fortune and will sacrifice their quality of life for alms. Duffy thinks we’re looking at a small niche of online content where only a few are going to get monetary rewards, and those rewards are likely to already be in place. When they arrived they were the first, they took advantage of a passing fad and achieved an integrated audience that will at any moment migrate to the next conversion of the Internet.

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