In 2011, tech entrepreneur and investor Caterina published a Fake in it Blog An article about Anxiety that causes the feeling of missing something And he named it: fomoshort for Fear of missing out (Fear of losing something, in Spanish). The term spread quickly on social media, spawned countless memes, articles in lifestyle magazines, and two years later it’s already part of the Oxford English Dictionary. A year later, his friend Anil Dash, also a well-known tech entrepreneur and blogger, gave birth to a son and found out Nothing will happen to disconnect a bit from the day. Of course, he called the revelation his name and shared it with the world: man was born. Jomothat by saying, The joy of being lost (The joy of losing something).
As silly as it may sound – these terms have an imperative whiff of marketing strategy such as coloring also realfooding– The truth is that both Fake and Dash were conceived over a decade ago Sentiments that still apply. Especially in terms of consuming culture, going from (sorry) FOMO to JOMO. At the beginning of February, they appointed Marzoul, cultural communicator and book author the news about what i know cooks on the Internet Digital gargleAnd He posted a tweet: “I’m getting increasingly excited about anti-FOMO sentiment, the secret pleasure in seeing people engage in something you don’t care about the most. As he comments on EL PERIÓDICO DE ESPAÑA, his relaxation started last year.” world, but also Don’t get involved by seeing the cultural products that are at the center of the conversation. To realize how cyclical and often driven large companies are that these products are ”.
Marzoul is not the only expert or worker in the cultural sector who has publicly thought about this topic. in his last episode Podcast about literature friend you areAndrea Toribio and Aloma Rodriguez have spoken of their intention not to focus on editorial novelties when choosing their readings (as much as they can). “It’s something that comes naturally to me, rejection towards him the current” says Aloma Rodriguez, a writer and cultural journalist. For her, following this instinct and taking an interest in books that aren’t talked about much contributes to the diversity of the books. There is an unreal bubble in terms of quality. If what the press releases or the enthusiastic comments of some cultural journalists say is true, about five masterpieces are published each week ” also considered.
I’m tired of being recorded, of being “page on page,” as Martin Gaete says. Why be up to date if you are not up to date?
Andrea Toribio works for a large editorial group, so she gets to see endless editorial news. He says: “If I feel pressure at work if I don’t read (which is crazy) I mentally archive the published titles, as a reader I want to vomit several times: I’m dizzy!”. Her past as a bookseller makes it easier for her to mentally memorize and sort new items, but she says she can’t take it anymore. “I’m tired of applying, of existing on the pageWhat would Martin Gate say? Why be up to date if you are not up to date?” , appreciate. For the time being, it still has a “hot flash” because some editorial novelties are interpreted as “real threats.” But he admits: “From talking to Aloma about this every day at all times and even while sleeping, I’ve learned to be relativistic, not to give it too much importance. To find the minutes I don’t have to read what I really want.”
Toribio tries to wean himself off the books, but Rodriguez enjoys getting over it all in general. “From the movie, from the series, from the meme, from the video, from the conversations on Twitter,” he says. The other day, he said to me, commenting on Goyas with a film director friend, that his son had to explain Shakira’s reference to him in a joke at the concert: I aspire to it. I think it’s my own. Revenge because he felt he had to see Big brother And Triumph process so as not to be neglected & rdquor; According to him.
Javier Pulido, a journalist and communicator in the health sector, lives Gumo in connection with the series. “You reach a stupid point on social networks of feeling left out of the game for not participating in silly conversations, like the times when a lady random I lectured you on how to order your house & rdquor; As stated. He made the decision after many yawns and rants with two series that were mandatory on Twitter. He calculated the hours invested and The return of happiness which they gave him and it didn’t work for him. Now, at home, they use their free time to: “Read comics, movies, books or documentaries that we feel and fill us with, regardless of whether they are current or not, without any rush to finish them and without having to report the next day & rdquor; as he says.
Intoxicated by culture
If the show’s constant renewal is one of the drivers for going from FOMO to cultural JOMO, it’s worth asking whether it really compensates the producers or is it just a matter of Make noise to get attention. For example, large platforms flow They have many new features but they pay millions for classic series. without going any further, HBO paid over $400 million to snatch it up friends to netflix. It is not known if he is right since HBO responded to this newspaper that: “Due to our communication policy, we do not provide data to the public or how the content works ”
For its part, Filmin has just added to its catalog a legendary title that its fans have been eagerly awaiting: doctor in Alaska. Jaume Ripoll, editorial director of the platform, explains that it was not achieved in increasing the number of subscribers but: “The benefit is unquestionable. There were views that exceeded even our best expectations.” For him, on the issue of cultural consumption: “We debated a lot between going back to what we liked and what they tell us we have to see ” in the case of this series, the audience is very excited because it has taken so long to be legally available online and also in an edited version.
Last year, at the 25th Congress of Bookstores, organized by the Spanish Confederation of Syndicates and Associations of Booksellers (CEGAL), Juan Miguel Salvador, from the Diogenes Bookstore in Alcalá de Henares, presented a study with data that quickly became the headline: “86% are sold Of the books being sold in less than 50 copies a year ” figures were extracted from the platform librired From CEGAL, which provides information on 850 bookstores (that is, it does not include figures for large sales chains).
There are always in-demand books that, no matter they are in the minority, have a reason for their existence and an audience
Chema Aniés, of the La Anónima bookstore in Huesca, notes that the tyranny of modernity makes it impossible to take care of them. “For an average or small bookseller, it is almost impossible to know what is coming out. No matter how few you receive, it can run 50 or 100 a day and a lot of it goes to waste.” However, he finds that:Many books have been published but not many. There are always books that are in demand, no matter how minority they are, they have their reason for being and their audience.” In addition, he points out that circulations have been greatly reduced and that: “If a title triumphs, it will immediately be everywhere. What has been published has been modified further by what can be sold.”
Sol Salameh, president of the publishing house in Transito, is clearly suffering from market oversaturation. “The operation of the industry is very rough: We put books better or worse, but soon after we receive them they will be discounted. We want to mitigate this by launching the next new product that will give us money again, etc. ”, he confirms. His company started in 2018 with two titles and in 2023 they plan to reach 10: “We are not able to do more to do the required editing work per address as it should. Also because we want to keep the wallpaper alive.”
Automática editors Alicia and Dario are of the same opinion as Salameh. “Many books arrive in bookstores with the absolute certainty that they will not be sold out., to be a round trip that inevitably ends in pulp & rdquor ;. This wave that is smashing bookstores in a vain attempt to cash in on the trends, currents, and fleeting moments of celebrities, has little to do with the little edition….
Last year, the publishing house celebrated its tenth anniversary. At that time, some of his titles were like Grandpa by Alexander Chudakov O Ding dream village By Yan Lianke they are already in their fourth or fifth editions. “It is very satisfying to see how slow-growing models like ours solidify over time (although it takes a lot) and they do so by building on the in-depth literature.