Digital invitations, drones and broadcast ceremonies: how technology is entering weddings | technology

Marta, 32, and Gabi, 36, wed on Sept. 9 at 1:00 p.m. If any of the guests forgot it, no problem: You can check it out on your wedding website. Because Marta and Gabi, like many other couples getting married, have created a specific website about their wedding: in it they tell about their commitment, show the specifics of the ceremony, the coordinates of the subsequent ceremonies, the place they will be located (with information on how to get there), and the wedding menu , a space to RSVP, the option to mark potential food allergies and another area to send them congratulatory messages.

The reason Marta and Gabi decided to create a website for their wedding couldn’t be more practical: “We have a large part of our families outside of Spain,” says Marta. Meanwhile, Gabby lists the countries where her relatives live and the difficulty involved in inviting them: “Ireland, Sweden, Morocco… Imagine we had to go and get them all invited. It was impossible.” Marta continues: “A friend showed us a digital invitation he had received to a wedding and we saw that this was the solution. So we send them the invitation with the web link. The truth is, it makes everything much easier.”

There’s no definitive data on how many couples are using this technology resource to celebrate their nuptials, but there are more every day, according to Marcus Vasquez, a spokesperson for Bodayweb, which creates online portals for hookups. “This is newer in Spain, but in the United States or Latin America couples are thinking about where they are going to get married or who is going to take their pictures, and they are also thinking about who is going to do their wedding website,” he says. Vázquez’s company is dedicated to creating all kinds of pages for companies, and they have also decided to dedicate themselves specifically to this field: “A few years ago we decided to open a new service dedicated to wedding websites. We didn’t make an extra effort to make it grow, however, the number is growing and now we are creating about a hundred websites wedding letter annually.

Natalia Ortiz, wedding planner (Wedding planner), she is becoming increasingly accustomed to technological requests from her guests: “What we do most is flow Because we are dedicated above all to international weddings, couples from other countries who come to marry in Spain. And it often happens that not all guests can travel. But we also have many instances of weddings where some guests cannot attend for whatever reason or couples who prefer to have a very, very small family core, or even just two of them at the ceremony and for their family and friends to be involved in it in some way. How to broadcast their wedding in it flowOrtiz explains.

Drones for the field

A “small wedding” that guests watch from computers or TV screens at home is much cheaper: “Price flow It depends on the company we hire to carry it out, but it usually ranges between 300 and 400 euros.” This is the price, Ortiz explains, of using drones to take photos or videos of the union, and it is one of the most requested technological options, although there are disappointments : “Many couples ask us to, but it’s not always possible. If the wedding is in an open space, it can be used, but if it is an urban center, in an area surrounded by buildings, then drones cannot be used there.”

As for website prices, there is a wide variety, but nothing out of the ordinary budget: “When the website is created personally for this couple, the price is between 200 and 300 euros, but it can also be done on the platform of weddings (sites that offer contracting from during which on any service that may be necessary to celebrate the union) in which case the price could be 10 or 15 euros, ”says Ortiz.

Another technological resource that is starting to pervade weddings is augmented reality, according to Ortiz: “A couple asked us to do a wedding based on a movie they loved, and in addition to the decoration, we also included augmented reality with the images of the movie.”

One aspect that is increasingly taken into consideration when planning a wedding is the reflection of the event on social networks. In some of the more exclusive bonds, someone is assigned to practice during that day Community manager, responsible for uploading all wedding information and photos to the platforms, but even many couples who don’t go that far. Ortiz explains, “They ask us to create a hashtag for that day, so that everyone, couples and guests, can use it for what they post on the networks about the wedding.”

If there is anything that symbolizes the marriage union, it is the wedding ring. Those alliances that couples have exchanged at the time of marriage since the 15th century are the picture of the union, and technology is getting there with clever loops. the Wedding planner Not yet a couple have ordered them in Spain, he says, but the trend is coming: Smart rings can, among other things, control mobile phones and other electronic devices and monitor physical exercise and vital signs. The BBC reported a few days ago the case of a Czech couple who chose this jewelry / hardware for their marriage with the privacy that each can hear, thanks to the ring, the other’s heartbeat. An example of technological romance.

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