BBVA heats up the market and launches a free second online account to attract half a million customers


BBVA is heating up the market in search of customers. The entity led by Carlos Torres launched a second entity Free online account (without commissions or conditions) with the aim of attracting more than half a million digital users in 2023. A war has been raging for more than a year between the main Spanish companies and which is getting worse at times.

«The entity continues to enhance its offer and since May 10th, new customers who contract digitally with Online account without commissions They will have the possibility to create a second account for free, with the same features, along with a debit card, ”the bank indicated in a statement, adding:“ This second online account will allow new customers to better organize individual or joint expenses – home, travel, supplies .. – and thus better money management.”

In addition, BBVA He noted that it “works to offer various benefits – such as prizes or bonuses – to those who register from the web or mobile application, thus recommending the bank as an entity.”

The goal, in this case, is none other than to win over masses of customers. They set themselves the goal of making more than half a million, in a market as mature in terms of access to banks as the Spanish one, where almost the entire population has a checking account. For this reason, the ability to attract users located in other banks will also play a major role here; In other words, steal customers.

So this is the most recent move that has occurred in the sector in terms of online accounts, but it has also worked recently caixabank Along the same lines. A few days ago, the Catalan-origin entity also launched its online account without commissions or strings attached, a first launched by a major brand in the sector, although it is already something they already have in their digital youth bank Imagin. For their part, others such as Banco Santander or Banco Sabadell also have an offer in digital accounts.

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Moreover, the battle for customers is not only through free accounts on the Internet. It has also been produced in the payroll collection for years. All large entities make offers and renew old offers for which they gave cash or products to the customer who paid them directly.

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