Balenciaga once again messes with a campaign that mixes pedophilia with sadomasochism

Luxury fashion brand Balenciagawith Demna Gvasalia As a creative director, she is one of the most daring, innovative and most welcoming figures on the current scene. Practically the entire world reveres every collection, every show, from the brand that was raised in its day by Guetaria’s master of haute couture, Cristóbal Balenciaga. But today it is also synonymous with controversy. Another one for After they united in a photo session several girls dressed in stuffed animals with bridles and sadomasochistic tapes.

Sexual behavior that the Georgia-born designer, 41, has resorted to for some time, or if not, recall the shade outfits in which his muse Kim Kardashian attended the MET Gala in September 2021. Covered entirely in dark fabric, including the face, and accompanied by a mysterious companion who did not Finally, her ex-husband. Kanye West, but the designer himself is covered with a hood and visors. The same “celebrities” paraded around New York hours before the event in another “full look” of leather, rings and zips from their “bondage” photos (pictured below), which belonged to Vetements spring/summer 2019 collectiona company for which the aforementioned Gvasalia is also the creative director.

The collection of this businesswoman was explained during the fashion show at the Paris Fashion Week in which it was presented: it is clear that she made direct reference to the Abkhazian war that took place in 1992 and 1993, And in the city where the creative director of Balenciaga was born.

“Bondage” thongs and thongs

This costume represents war. But, What do some stuffed animals tied with thin ribbons and “bondage” ribbons represent in the arms of a girl playing with them?

Many of the critical reactions that have arisen on the networks belong to Angry parents who qualify as “disgusting” and “scary” Pictures of young children carrying plush bags appear on his website.

The first photo of the online store shows a red-haired girl standing on a luxurious pink bed in the process He carries a white fur bag with its leather strap.

The bear, in addition to leather bracelets with metal rivets on his arms and legs, wears a short mesh T-shirt with a chain and a clasp around his neck.

The The “Gifts” section of the store From the site another girl is seen standing on a couch holding another purple stuffed animal wearing what appears to be a black lace thong.

Remove photos

Both pictures Withdrawals from the online store page In its place is a picture of a child in a room full of toys and accessories with the signature “B” on it, and in the corner, a white bear with sadu props.

Controversial stuffed animals They are not for sale But these photos have been used to promote other items in the gift shop, such as reusable coffee mugs (for €104) or dog leashes (for €815). The dolls are actually bags that appeared on the runway earlier this year.

“He’s creepy How many adults must have been involved in thisreflects a disgruntled Twitter user. Parents, photographers, creative directors, editors, modeling agency staff, producers, directors, advertisers…and who hadn’t thought of it? “

The visionary or the dwarf?

This is just a file The latest controversy from one A company that feels comfortable with provocation. As a result of this and other prior actions by Gvasalia, which border on “performance”, some consider the designer a A visionary or a real dwarf of the fashion world. Vulgar, ugly and populist, to some, but also a mirror for a new generation no longer interested in the old rules of luxury.

Here are some of his most controversial actions since 2015, the year he took control of Balenciaga.

Sneakers lace-up earrings

In August, the exclusive fashion house created by Cristóbal Balenciaga, now in French hands, launched some Bow earrings made of shoelaces. The black or pink model sold out within hours, despite its price. 250 euros.

Shoes ruined for 1,700 euros

Even your old Converse won’t look like this Destroyed like the sneakers launched by Balenciaga last spring. made of Ripped fabric, holes and a dirty soleIt was put up for sale at a modest price of Rs 1772 euros. The model – “worn and very dirty”, in the words of the company itself – was launched under the line of shoes called “Paris Sneaker”. Quality ladies tennis shoes with ruined cotton and rubber, with dark spots and marks that stain the rubber soles and even the brand name. 100 pairs were put on sale in black and white. Some users didn’t give credit: “It should be a social experiment,” they said.

“Deluxe” trash bag

At the same show that Demna Gvasalia surrendered Honoring Ukrainian war refugeeswith overwhelming scenery, in a snowy landscape, the controversial creator He put some kind of garbage bag that the models wore (as if they were the emergency hats with which people leave a country at war in a hurry). The difference is that the price of those accessories is huge The fall-winter 2022-2023 collection It was about 1500 euros. He himself replied to those who raised their hands to their heads: “I couldn’t pass up the opportunity to make the world’s most expensive trash bag because … who doesn’t love a good fashion scandal?”

Copy the blue IKEA bag

In 2017, Balenciaga copied a classic ‘low cost’ shopping bag, the Ikea ‘Frakta’. While the Swedish furniture giant was selling its blue raffia bag for 50 cents (now it costs 75 cents), the luxury company was selling it for €1,695. In the previous year’s group, Gvasalia had already done something similar Copying the typical Thai bag for carrying clothes to the laundry.

DHL t-shirt at a gold price

In 2016, with his signed Vetements, Gvasalia released (and sold) T-shirts with the name DHL courier company logo. Just to show you off you had to loosen up 230 euros. The designer then commented that fashion, as for many other young people, is ultimately just clothing: “Sometimes, I hear designers from other generations say ‘Oh, fashion should make women dream’ (…) 2016, fashion shouldn’t make you dream, it should be there to wear it.”

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