One of the conclusions of the European survey conducted by McKinsey & Company El Pulso del Consumo 2022 (Consumer Confidence), in five European countries (Germany, France, United Kingdom, Italy and Spain), is that in the spending intention there are Generational differences. That is, the smallest plan to spend more at Christmas time.
Specifically, from the respondents who belong to Generation Z (those born in the late 90s and early 2000s) 50% say they will spend more. In the case of their predecessors, the Iyears (those born between the 1980s and the late 1990s), 47% admit the same intention. However, as we move towards the older generations, the tendency to save increases.
If we look at Many children, Of those born immediately after World War II, only 23% bet on spending more in the coming days. Younger than The tenth generationThose born between the 60s and the mid-80s, those who want to consume more are 27%.
In terms of what they plan to spend on, the McKinsey survey also points to generational differences: Many childrenrupee Those who plan to consume more, want to do it in restaurants and travel, while Generation X and Millennials agree to bet more on clothes and shoes. With regard to the younger participants in the study, Generation Z. The latter also bet on fashion, entertainment outside the home (cinema, concerts …) and items for the home, among other things.