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A bottle of 90 euros? Stunts of “luxury” water that comes from the cold


A few years ago, we would have been surprised to see a water menu in a hotel or restaurant, but the truth is that this liquid ingredient has a gourmet section for the most exquisite palates. For some it is a file vein Born from icebergs separated from glaciers by unrelenting global warming that travel from Svalbard, in Norway near the North Pole, to Canada or Greenland.

This product has its followers, in the water-thirsty sector, where there is even talk iceberg fishermen. Excellent water glass turned out to be a thriving niche. Yet others watch in fear Fever by H2O from glaciers that can cause environmental problems. At the same time, controlling fresh water resources and scarcity translates, in the future, into a strategic power, as is the case for glaciers in Nepal or lake water Baikal, In Russia. This is mainly because only 2.5% of the world’s water is fresh water, and 68% is frozen in the polar ice caps. And our concept is multifaceted and luxurious bottled water is just the tip of the iceberg.

So the watermark Svalbardi He is an example and benchmark in this business since his birth in 2013 by a Wall Street broker. However, it’s not the only proposal that has resonated, and it reveals an array of possibilities at affordable prices for only a few. Auk Island Winery is a wine based on the waters of the glacier. Likewise, we have Canadian ice vodka, glacier water, or quidi vedi, which uses water from these ices to make beer.

But Greenpeace reminds us of the carbon footprint that goes into collecting, cooling and selling this type of water, especially if we start seeing an increase in water. speculation from glaciers. No matter how novel the idea may seem, Nukissiorfiit has been supplying Greenlanders with water from icebergs for decades. Greenland Ice Cap Production began exporting ice to Europe in 1997, according to The New York Times.

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The idea around them all is to have it pure water Low mineral content. And the product that makes its way, among them all, is Svalbardi at a higher price than €90. It is sold as the northernmost water in the world and has been awarded the Best Taste award. Jamal Qureshi As its founder explains to ABC, “They collect pieces of the iceberg from the sea after they have already naturally separated from the glacier. We rent a boat, and then we get them out of the water with a net and a winch. And we do everything we can to reduce emissions in our day-to-day operations.”

They extract 30 tons a year, and there is currently a waiting list. He details that, “Because of the difficulty and costs of getting iceberg water, we knew it had to be part of the very premium segment of the food and beverage market. Our customers are a mix of people who buy it online as a special gift, and customers of restaurants and luxury hotels.”

Another version

Francis Navarroa UPM glaciologist who has worked in Svalbard, Antarctica or Greenland, explains that “glacial water is ordinary water, indistinguishable from any direction of eccentric luxury water. It does not contain special mineral salts. As for environmental problems, the effect will come More than ships fishing icebergs that use diesel and leave a carbon footprint, especially if they are numerous. But there is no problem that the balance of the ocean system changes with the current flow. The footprint is quite residual. In fact, tourist boats or fishing boats from Svalbard have a greater impact .

side b

The offensive flip side about bottled water from glaciers can be found in the water from Baikal which has a trademark of the same name. In 2016, the price of oil in rubles fell below the average price of bottled water. Comments appeared to explode one of The largest fresh water reserve in the worldLake Baikal, the pearl of Asia. Aquasib, whose capital is 99% in China, raised this prospect, which has now ceased. However, for years Baikal has suffered from the massive presence of factories that have affected the environment, although this did not prevent us from continuing to find on the Internet the sale of bottled Baikal water.

Another example of hydrotherapy behind VIP bottled water is Tibet. In 2015, his government approved 28 licenses for Chinese companies to acquire a luxury product from Himalayan glaciers and build a $6.3 billion industry by 2025.

The Tibet 5100 is the high watermark for those who are first class travelers and have served at CPC events. Other companies such as Qumolangma or Sinopec directly compete. Especially since China has twenty% of the population, but only 7% of water resources, according to the IEEE. However, these water schemes could significantly affect Tibet, one of the regions most vulnerable to climate change. known as third pole Which is already melting because temperatures are rising three times faster than the global average.

greed is possible Exclude other countries Such as Vietnam, Cambodia, Thailand, India, Nepal, Bhutan and Pakistan among the bulls For which Tibet currently provides water as well, as it is the source of ten rivers in Asia. The management of this water is a critical issue. So luxury waters are a bet for a future prone to speculation and excesses, making this resource a real product for the elect.

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